Graphic tees aren't what they used to be. We’ve grown up with them, worn them our whole lives, from that T-shirt with the cartoon dinosaur on that you had as a child to the band/brand T-shirts you wear now. The Graphic tee market has been dominated predominantly by corporate logos and major retailers but this is all changing. The types of graphic tees we see trending now vary greatly - from feminist messages, silly slogans, images created by artists, to political statements or your favourite record label.
While the graphic tee used to have a very casual, almost juvenile association, the graphic tee of today is much more upscale- more versatile, it can be worn for almost any occasion; if paired with the right outfit. The graphic tee is in the middle of a fashion resurgence, and there is a style for just about everyone.
Printed t-shirts haven't actually been around for long, but they’ve made a significant and lasting impression on the fashion world. When the t-shirt first came about, it was considered an undergarment and nothing more, as a result, there was no need to print anything on it.
As the emergence of the second world war came about, so did the necessity of the graphic tee. members of the military were issued t-shirts sporting the names of their branches or training programs.
Veterans continued to wear their shirts even after transitioning into civilian life, and the t-shirt, became something of a statement - to show your allegiance to a cause. This in many ways is what we’re doing today when we adorn a t-shirt sporting our favourite band, brand or pop culture reference etc.
Graphic tees fell largely out of fashion during the early 2000s. Mass production led to over-saturation- there were plenty of shirts, but most were uninteresting or badly designed. However, in the past few seasons, designers have turned their attention to this wardrobe staple yet again and have begun to innovate. The graphic tee has officially come back, and who better to show your allegiance to than POLONRG.
To say that "post-internet fashion" draws somewhat from Nostalgia would be an understatement.
The very nature of the aesthetic movement is an amalgamation of nostalgia and the innovation of the current, modern culture. it is a satirical look at the 90's - early 2000's consumer culture.
Few artists and influencers are leading this culture, but the lack of saturation has created a pure and powerful movement. It is a tongue in cheek statement that simultaneously takes its self completely seriously and mocks its self in the process.
(Examples Coming Soon)